Jason Espinoza

Executive Director

An Albuquerque native and graduate of Albuquerque Academy, Jason Espinoza is the Executive Director of the New Mexico Health Care Association. In this capacity, Jason oversees the management, operations, and strategic direction of NMHCA. With more than a decade of experience in government affairs, coalition building, and lobbying in New Mexico, Jason also leads the Association’s legislative and regulatory advocacy efforts.

Before joining NMHCA, Jason served as president and CEO of the New Mexico Association of Commerce and Industry.

Jason graduated summa cum laude from Arizona State University with Bachelor’s degrees in history and political science. Jason also holds a Master’s degree in political management from The George Washington University.

He is a member of the boards of directors of the New Mexico Society of Association Executives and Future Focused Education, which facilitates and supports a network of local, industry-focused, innovative high schools serving marginalized students. Jason is also a member of the New Mexico Human Service Department Medicaid Advisory Committee.

Jason is a proud father of two wonderful children, Kensington and Windsor, and husband to his wonderful wife Brittany.


Tracy Alter

Senior Director of Member Services

Tracy Alter holds a BBA in marketing and advertising from Georgia Southern University. She joined the New Mexico Health Care Association in October of 2002 as the Director of Education and Public Relations, where she worked with the Education and Convention Committee to develop and plan education conferences, events, and workshops throughout the year. Over the years, Tracy's responsibilities have grown to include a myriad of other duties including working on grassroots efforts, member service, web and IT support, fundraising, and grant writing. Tracy produces most NMHCA communications, including the weekly Bulletin for members. Other areas of responsibility include member liaison for Assisted Living members, the Education and Convention Committee advisory group, the Public Affairs Committee, Emergency Preparedness, and Associate Business members.

Tracy takes the Member Services part of her job to heart and considers her services to members to be the most important piece. She enjoys reaching out to current members, recruiting new members, and spending time helping members through whatever issue they have, big or small.

Tracy and her husband, Joel, have been married 25 years and have two daughters, Jordan and Hailey. They have a son-in-law, Victor, who joined the family in 2016. After spending many years traveling to view soccer fields and choir rooms throughout the southwest, they now enjoy spending time at home with family and camping is their favorite vacation.


Pat Whitacre

Director of Quality/Clinical Services

Pat Whitacre joined the New Mexico Health Care Association in 2015, bringing with her an extensive and diversified background in long-term care. For the last 18 years as a Registered Nurse, Pat has served as a Director of Nursing in skilled nursing and assisted living facilities in New Mexico. Additionally, she has served as a corporate and regional nurse overseeing national clinical operations, performing quality service reviews. She is consistently challenging and encouraging facilities to provide the best quality of care and the best quality of life for all residents.

Pat is responsible for research and development of quality initiatives and quality measure training. She is also responsible for oversight and coordination for CMA I and II classes, which she thoroughly enjoys as teaching is one her passions. She is the primary staff liaison for the NMHCA Regulatory/Clinical committee, addressing facility quality, surveys, and state/federal regulations.

She is actively involved in clinical and regulatory oversight issues in conjunction with the New Mexico Department of Health Improvement and engaged with the Board of Nursing Medication Aide Advisory Committee.

Pat has three married children and seven grandchildren all living in Albuquerque. She loves traveling, reading, biking, and spending time with her family.


Rachel Benavidez

Office Manager

Rachel is the Office Manager of the New Mexico Health Care Association, where she ensures the daily operations run smoothly. Since she joined the Association in 2015, she maintains accounts payable, accounts receivable, monthly billing, and more. She attended New Mexico State University where she obtained her Bachelor's of Accountancy. Rachel has over 15 years in accounting and administrative experience.

Rachel was born and raised in New Mexico and in her spare time, she enjoys gardening, traveling, cooking, and spending time with family and friends.


Sara Tinkcom

Administrative Assistant

Sara Tinkcom is grateful to serve as the Administrative Assistant for the New Mexico Health Care Association. She came to NMHCA after working for 10 years as a Parish Administrator. Previously she worked for the Federal Food Stamp and Food Distributions programs, USDA Agricultural Research Agency, and a nuclear engineering research firm. She also worked as a social worker for Child Protective Services, St. Elizabeth's Psychiatric Hospital, and an outpatient mental health clinic.

Ms. Tinkcom earned a Bachelor's degree in clinical psychology from the University of Maryland-College Park and a Master's degree in clinical social work from the University of Maryland-Baltimore. She has a son who lives in Phoenix.